The big news isn't that Stella McCartney has brought out a fresh, new cool scent called Pop (because we gave you the first look in July ELLE), but that there is a very interesting and decidedly pink video campaign alongside it, starring some famous faces.
Step up daughter of Madonna, formally Lourdes, now known as Lola Leon. She dances, she shakes her dusky pink hair, she embodies the perfect rebel attitude you'd expect from a direct pop-royalty descendent.
Joining her in a pink cadillac complete with swimming pool are friends Grimes, Kenya Kinski-Jones and future ELLE cover star Amandla Stenberg (she'll be gracing one of our September issue collectors covers next month).
Stella hand picked her campaign girls. She says of Lola, 'The way Lola moves and performs, I'm transfixed. All her studies that she's doing right now and everything she's done her whole life is sort of shining in front of me and it is amazing.'
We're calling it the perfect pop squad, and we want to join the road trip, please/
Watch the #PopNow video below