On December 30th, UFC former bantamweight champion Ronda Rousey will return to the ring (for the first time since her only defeat) with a new title: Pantene brand ambassador.

"I'm fully aware that I might not be the first person people think of to collaborate with a beauty brand," said Rousey in a press release. "I've been called 'Miss Man' and 'savage' because of my physique, but to me, strength isn't only about having muscles. It's about having heart and finding inner confidence, so I'm honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle."

Rousey's campaign launches a new slogan for Pantene, "Don't Hate Me Because I'm Strong," a fitting update to the brand's 1980s campaign, "Don't Hate Me Because I'm Beautiful."

From: ELLE US