The Secret Ingredients In Louis Vuitton's Seven New Perfumes

Take a virtual trip to the French Riviera to the hills north of Cannes to see the making of the luxury label's new perfumes.

Take a virtual trip to the French Riviera in the hills north of Cannes to discover what went into the creation of Louis Vuitton's perfumes. From a master nose, to hunting the world for exotic plants, trace the making of these seven new scents.

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The Seven Scents

Rose des Vents, Turbulences, Dans la Peau, Apogée, Contre Moi, Matière Noire and Mille Feux.

The Spirit Of Adventure Bottled

Louis Vuitton wanted to draw on their luxury travel brand roots and create seven scents that captured the emotions of discovering the world.

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From The Fragrance Capital

Since the 16th Century Grasse has established itself as the perfume capital of the world. The area provides the perfect climate for flowers and plants to grow in. And it's here that Louis Vuitton have based their perfume headquarters.

The Master Perfumer

In 2012 the man behind some of the world's most recognisable fragrances was hired as Master Perfumer. Jacques Cavallier-Belletrud grew up in Grasse (his father was a perfumer there too) and he returned to take the dream job of creating Louis Vuitton's new scents.

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Inside The Maison

Les Fontaines Parfumées, or "the scented fountains", is a beautiful old house in Grasse that LVMH brought to create their olfactory creative centre. Inside, there's Jacques Cavallier-Belletrud's office, refrigerated rooms to keep ingredients fresh and space to train new noses. The perfume history here runs deep. This property also has an actual perfume fountain installed where visitors in the 1920s would come to fill their bottles.

A Garden Paradise

The gardens of the house are full of flowers used in the seven formulas. There are citrus trees from all over the world, thousands of  bushes of jasmine grandi orum and centifolia roses.

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Travelling The World

But Jacques Cavallier-Belletrud didn't just stay in the garden in France. He set off around the world to find ingredients. He travelled to China to verify the quality of a crop of osmanthus and there he also found magnolia and jasminum sambac plantations – plants used to add flavour to tea.

The Rare Finds

He decided to explore patchouli and the most precious wood in perfumery, Laos agarwood.

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The Scent Of Leather

A trip to Louis Vuitton's ateliers where leather was being shaped into handbags and trunks inspired the master perfumer to recreate the smell of the natural light material. 

Unexpected Ingredients

Another visit to the ateliers sparked a new idea: he saw a craftsman transforming raspberry colored leather into a bag. The bright pink skin inspired him to mix the smell of leather with berries.

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