1Pixie Crops
Getty Images The Trend: Thanks to Cara, K Stew and Zoe Kravitz, pixie crops are firmly back on the celeb hair scene. Keep it bleach blonde and adorned with everything from glitter to gold brooches for SS18's nod to the trend.
Pinterest Increase: 130%
2Facial Rollers
The Trend: We're always on the look out for a skincare trend that's dermatologist-approved and more than a little Insta-worthy. Which is where derma face rollers come in. Get your hands on a pretty jade roller, whack it in the fridge (the cooling effect means puffy eyes are a thing of the past) and move it across clean skin to increase blood circulation and get that glow.
Pinterest Increase: 345%
3Cleansing Oils
The Trend: The essential step in any two-part double cleanse routine (which we assume you're all doing everyday, right?), cleansing oils are big news in the skincare biz. The easiest way to remove make-up without irritating your skin and whilst giving it a welcome hit of hydration at the same time, cleansing oils are a must, whatever your skin type. Yup, oily skin sufferers, they're good for you too.
Pinterest Increase: 555%
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4Lip Tints
Getty Images The Trend: The Glossier effect continues with our increased obsession with all things pink and balmy. Less polished and serious than a heavy matte, lip tints give a hit of colour to wake your face up without looking too done.
Pinterest Increase: 414%
5Underliner
LAUNCHMETRICS SPOTLIGHT The Trend: First we had the reverse smokey eye (that's shadow on your lower lash line FYI), now it's all about the coloured underliner. Look to celebs like Olivia Munn for a red carpet-safe way to work the look.
Pinterest Increase: 63%
6Slicked Back Hair
Rex The Trend: Hitting the SS18 runways at Prabal Gurung and Jason Wu, and working it's way onto the red carpet courtesy of Margot Robbie, Emma Roberts and J-Law, slicked back wet look hair is officially here to stay for 2018. Keep things feeling fresh by working in loose waves and messy textures.
Pinterest Increase: 166%
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7Inclusive Foundation Shades
Getty Images The Trend: We know it shouldn't be a trend to simply provide foundation shades for every woman's skin tone, but then again taxing tampons, the gender pay gap and Solange having her hair photoshopped off, shouldn't be either. Alas, it's the current world we live in. Thankfully, beauty brands like Rihanna's game-changing Fenty Beauty are finally meeting women's needs with more foundation shades than ever. About time too.
Pinterest Increase: 378%
8Geometric Nail Art
LAUNCHMETRICS SPOTLIGHT The Trend: Between sweater nails, geode tips and finger hair extensions, last year's nail trends got a little too weird for our liking. Look to 2018 for a more pared back approach to nail art and the return of more minimal geometric shapes.
Pinterest Increase: 83%
9Super Long Hair
Getty Images The Trend: We know we said pixie crops were in, but hey, we're allowed to change our mind. Yup, inspired no doubt by Queen Bey's OTT hair extensions, searches for 'long hair' are on the up. Wave farewell to the lob.
Pinterest Increase: 130%
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10Mega Eyelashes
LAUNCHMETRICS SPOTLIGHT The Trend: Although our obsession with getting the perfect brows continues, according to Pinterest, we're going to be all about mega eyelashes for 2018. Get your hands on a lash serum to help grow what you've already got, or nab some magnetic falsies for extra-fluttery lashes in seconds.
Pinterest Increase: 152%
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