By Joely Walker

Blumarine:

‘The designer asked for a no make-up make-uplook but I managed to sneak another liner in there’, teased Tom Pecheux for Mac (knowing our love of a statement eye). Why? ‘I like my girls to be a little bit naughty, more alive and with character’ Tom explained – essentially summing up the infallible power of just a slick of black eyeliner.

Etro:

Master of the fishtail plait, Eugene Souleiman created this half braid half windswept version backstage at Etro. We fell head-over-heels immediately.

Luckily for us, Eugene is as lovely as he is talented and took time out from styling the models hair to do ours. Follow ELLEUK Instagram for the mini step-by-step video.

Iceberg:

Lucia Pica for Mac proves you can't go wrong with thick, strong, sporty brows and black eyeliner; a winning combo.

Sportmax:

Post-workout hair made yet another appearance, this time in the form of an oh-so chic and easy low-slung ponytail. ‘This look is minimal but not conceptually so’ explained Paul Hanlon. Key product: Bumble and Bumble Sumo Clay.

See the best looks from day one