A one-size-fits-all permanent blow-dry is so passé, which is why Trevor Sorbie has launched The Smoothing Clinic.
For £37 you can book in for the Sorbie Blow Out which is a straight-forward blow-dry, but with plenty of expert tips and tricks shared with you so you can fight frizz at home. My favourite offering on the menu has to be the Sorbie Kink Fix, from £100, which is designed to target and eliminate any troublesome kinks or cows lick (where a section of hair sits at an odd angle) for up to three months.
There are then three levels of permanent blow-dry to choose from: Sorbie Frizz Fighter, from £94, takes out bulk but will leave your hairs natural wave intact; Sorbie Style Solution, from £190, defrizzes hair for 12 weeks, while the Sorbie Sleek, from £230, straightens even the curliest, frizziest of hair.
