I’ll admit it, Paul Walker is a bit of a favourite of mine (if you have seen In To The Blue I’m sure you get it). So when the opportunity to interview him presented itself I went into a bit of a melt down on the EBT desk. There was of course a ‘work’ element to this meeting - Paul has replaced Josh Holloway (of Lost) as the face of Davidoff Coolwater. In his suite at The Soho Hotel, Paul told me, ‘I had been approached in the past by other fragrances but I had always said no. With Cool Water, it was a fragrance I actually wore. I wore it when I was younger and the girls would go crazy over it and if I didn’t want to be the guy in the Cool Water campaign I wanted to be where he was, in the sea. My first passion is the ocean; it’s where I’m in my element so this feels like a good fit.” Seems like a good enough reason to stay glued to the TV.

The campaign launches worldwide in July