When we heard this comment from Dr Bernhard Fink, an evolutionary biologist, at the very serious-sounding Science and perception of beauty lecture supported by P&G beauty, we just had to share it with you
"Lines and wrinkles make us look older - this is something we are all familiar with. But our research is revealing that skin tone is equally important - if your skin is even looking you'll be perceived as healthier looking and more attractive by others. When it comes to understanding what drives perception of age, it could be said that whilst wrinkles are yesterday's news then perhaps tone is 'the new wrinkle' "
Tone is the new wrinkle might just be our new catchphrase