It quickly gained pace with beauty insiders - Did you see that green polish at Chanel?'; 'Its the colour of the season!'; 'I want it! - followed by a handful of sightings at London Fashion Week, then an invitation for Beauty Editors to Discover Jade the new limited edition nail colour from the autumn-winter ready-to-wear collection. (Results shown.) Finally, a lunchtime visit to M
Indeed, the girl in M&S isnt the only one getting herself worked up over a light green nail lacquer that isnt even in store yet. Jade (£19) goes on sale exclusively in Selfridges this Friday and has already clocked up a waiting list of over 150. But with only 300 bottles being released (for now), youll need to get there early if you dont want to be left green with envy.
I predict a riot.