The Queen of bed head shares her styling secrets

By Susannah Edwards


She’s spent ten years creating some of the catwalk’s most iconic hair trends (at McQueen, Marc Jacobs and Luella to name a few), and Silvikrin Style Director Zoe Irwin is still one of the most forward-thinking stylists around. She’s renowned for her ability to create this season’s effortlessly edgy ‘bed’ hair – something I’ve never been able to master; so when I got the chance to steal an hour of her time, I asked her for a step-by-step how-to.  Here’s her insider tips.


1.    After washing, liberally spritz damp hair with a root lifting spray (try Coiff Bouffant Lifting and Texturising Spray, £19.09, by Frederic Fekkai), making sure you get an even spread of product.

2.    Blow-dry your hair on a slow, medium-heat – the key to creating texture is to dry your hair gradually (blasting will leave it flat).

3.    As you blow-dry, scrunch and twist random sections of hair around your fingers. Once hair is 70% dry, use a barrelled brush (we like the Large Thermoceramic Hot Curl Brush, £10.75, by Denman) to curl under the ends – this will help give shape and control to the overall look.

4.    Arm yourself with a bottle of hairspray (we like Silvikrin Shiny Hold Hairspray, £2.79, by Wella) and spray liberally into your palms. Continue scrunching and twisting, applying more hairspray as you go. ‘Don’t be afraid to overuse your hairspray,’ says Zoe. ‘It’s used all over the catwalks to create brilliantly dramatic texture.’

5.    Next, use Zoe’s ‘double-backing’ technique – twist sections of hair then rub your thumb and forefinger up the hair shaft to create a lightly matted tuft at the top. Spray with hairspray and release into a loosely textured wave.

6.    For added texture, use a curling iron such as Curling Wand, £24.45, by BaByliss, to wrap random sections of hair around the wand – hold for ten seconds and release.

7.    Finally, add volume at the roots by backcombing the layers of hair around the crown.

Effortless – not exactly; but edgy bed-head chic, definitely.

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