Help required – Beauty Director doesn’t get new red hair trend

When news first rippled round the office that Cheryl Cole had gone red, I imagined a mane of glossy, titian hair dancing with streaks of shimmering copper and strands of burnished gold.


So imagine my confusion when a picture popped on to my screen and revealed the X-Factor star had actually gone for the kind of claret-coloured hue that’s instantly reminiscent of teenage flirtations with Wella Colour Mousse circa 1997. In my case, a dalliance that was over as soon as it had begun – no colour has even drained my complexion more quickly (other than black).

But now Peaches Geldof has gone for a similar hue (Permanent Hair Dye in Mystic Purple, £4.69 by Schwarpzkopf Live Color XXL in case you’re interested) and I can’t help but wonder… am I missing something here?

As a beauty editor, I’d like to be able to share – and explain – this sudden enthusiasm for burgundy locks. Yes, it’s a little bit edgy and could certainly be passed off as a nod to this season’s punky/tomboy vibe, but nothing a good sweep of black eyeliner or a dark lipstick couldn’t achieve.

Darling readers, your thoughts – please.

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