So imagine my confusion when a picture popped on to my screen and revealed the X-Factor star had actually gone for the kind of claret-coloured hue thats instantly reminiscent of teenage flirtations with Wella Colour Mousse circa 1997. In my case, a dalliance that was over as soon as it had begun no colour has even drained my complexion more quickly (other than black).
But now Peaches Geldof has gone for a similar hue (Permanent Hair Dye in Mystic Purple, £4.69 by Schwarpzkopf Live Color XXL in case youre interested) and I cant help but wonder am I missing something here?
As a beauty editor, Id like to be able to share and explain this sudden enthusiasm for burgundy locks. Yes, its a little bit edgy and could certainly be passed off as a nod to this seasons punky/tomboy vibe, but nothing a good sweep of black eyeliner or a dark lipstick couldnt achieve.
Darling readers, your thoughts please.