Thats what occurred to me the other day as the LookFantastic team talked me through their website, lookfantastic.com, one of the biggest retailers of luxury beauty goods on the net. On-line shopping also often means better prices and regular discounts (for example, at lookfantastic.com, around half of all products have 15 per cent off), so if youre not in the mood for browsing, its a great place to stock up.
The site has over one million female members, 8,000 different products and 2,000 orders placed every day and what really grabbed me was the fact lookfantastic lets you see what beauty products other women love too. Click on any type of product or brand and it will show you the current ten best-selling creams/colours/whatever in that category.
Last time I looked, Nail Lacquer in French Bordeaux by OPI was the hottest shade of red nail polish, while oily-skinned customers are mostly keeping summer shiny t zones at bay with Dermalogicas Medibac Clearing Mattifier, but the results gets updated all the time.
Think of it as the Top Of The Pops of beauty.