Indeed, when I went undercover at Selfridges to prove my point, I managed to procure five samples, including an actual mini pot of Clinique Youth Surge and ten day’s worth of foundation in a little tube from Estee Lauder, in less than five minutes. And it didn’t cost a thing.

For a better bargain, browse HQhair’s outlet store – you can get some decent discounts on really good, interesting brands, like Korres, Calmia and Paul & Joe.

And keep reading here to find out the new products that are worth the full price – and the full size.