Elbows at the ready…

Just over two years ago to the day, a ten-minute slot on BBC documentary show Horizon caused a high-street stampede that lasted ten hours.

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The show was presenting new research that proved a certain anti-wrinkle cream was the only one they tested that actually worked. By the next day, there were queues outside Boots stores and the cream in question – No.7’s Protect

Now, the latest offering from the P&P family – Protect & Perfect Intense Beauty Serum – is getting people all hyped up again. Once again, the product has been subjected to rigorous trials and not only did the latest batch of tests find the product to be just as effective as the previous P&P in reducing the appearance of wrinkles (when used long-term, fyi), but the results suggested the new Intense Serum may repair sun-aged skin, as well.

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I predict a beauty riot…

No.7 Protect & Perfect Intense Beauty Serum, £19.75, is in stores now.

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