Which must be why supermodels as well as mere mortals such as myself, share the so-called problem…

In her latest interview for US magazine Allure, Cindy Crawford admits to having thigh dimples (despite what the airbrushed photos of her suggest): 'So if Star magazine or whatever wants to print a picture of me on the beach from the back, at the worst possible angle, and say that I have cellulite, I'm like, guess what? I do, and I never said I didn't. I've had two kids, and I'm 43, so leave me alone,’ she said.

Meanwhile… mega home-shopping channel QVC has been fined to the tune of $7.5million by the US trading standards body – for, shall we say, slightly exaggerating the effects of a certain cellulite cream. Apparently the claims that Lipofactor Cellulite Target Lotion reduced the pesky orange peel affect were – wait for it – ‘unsubstantiated.’

All of which confirms my long-held suspicion: the best cure for cellulite is to simply embrace it. It’s a lot cheaper and less of a bore than any other solution out there – and it actually works.