Nail Inc collaborates with London designers

For London Fashion Week

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By Amy Lawrenson

At ELLE HQ we are on official London Fashion Week countdown and today a bag from Nails Inc dropped on my desk and has got me suitably excited.

The London-based nail brand has launched three NEW limited edition nail shades, £12 each, and given three upcoming London designers the chance to have free reign to design the packaging in which the polishes are housed.

Thea Green, Nails Inc founder, explained, 'each designer was given complete creative control... I am thrilled to be able to showcase such amazing talent'.

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The Teatum Jones print which houses the hot pink Sloane Street shade was inspired the 'jacquard patterned suiting of Jackie Kennedy at the peak of her presidential style status as First Lady,' said the design duo.

The chic nude polish Colville Mews was given to Emma Shipley who in 2013 won the UK Fashion &Textiles RISE Newcomer Award. She gave her polish box a 'striking tiger print... it's beautiful, elegant but fierce; how I would like my nails to be!'

David Longshaw, who is an illustrator as well as a designer, wanted to combine style and playfulness with a mosaic floral print that Maude (his fictional fabric fashion mouse - who we would like to come to visit ELLE HQ) is casting her eye over. The polish housed within is Hallam Street, a dusky off-purple (and the ELLE team's colour of choice).

Which is your favourite print? We can't decide, we'll take all three...

Get yours from February 12 at nailsinc.com

Want 30% off Nails Inc manicures and pedicures for a whole year? Subscribe to ELLE before February 18 2014 and you'll be able to use your ELLE Insider card from March 6.

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