Chris Pine for Armani

Armani unveil their new face

Who better to front the campaign for one of the worlds best-selling men's fragrances than Actor Chris Pine - one of the world's best-looking actors?

As of this spring Giorgio Armani Code can count Chris among it's line up of brand ambassadors, hand picked by Mr Armani himself. He says'

“Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance”

ADVERTISEMENT - CONTINUE READING BELOW

We think so too.

More from ELLE UK: