Those familiar with the eyelash boosting serum Rapid Lash, £41, will understand the frenzied excitement over the upcoming launch of Rapid Hair.
RapidLash does for the eyes what the wonder bra did for our chest all those years ago; think big, batting, Bambi eyes. The only downside to the serum is eyelashes may grow so long they become entangled with eyebrows. Okay, we exaggerated that last bit, but it really is a great product that works. Thus, we predict pandemonium when RapidHair launches on February 1 (set your phone reminder now).
The promise: fuller, longer, healthier hair and a revived scalp in as little as 60 days. The science: biotin (the hair-loving B vitamin), panthenol (the B vitamin so good to hair Proctor & Gamble named Pantene Pro-V after it), silk amino acids (the building blocks of each strand), sweet almond extract (for mirror-like shine) and niacinamide (a moisture retaining B vitamin). The process: two pumps of this light mousse formula massaged briskly onto a dry scalp every night for two months equals envy-educing, Denise Richards-style locks; fingers crossed.
Our scalps have become the focal point of hair care recently. Boots exclusive Grow Gorgeous serum launched with similar root-boosting promises last November, but at more than double the cost (£69.99 for a 50ml of RapidHair Vs £29.99 for a 60ml of Grow Gorgeous) we expect impressive results from RapidHair.