Former ELLE cover star Suki Waterhouse is the new face of Burberry Brits very first in-house womens fragrance.
Following the release of Brit Rhythm for men in September 2013, weve been keeping our fingers crossed that the British heritage brand would release a womens scent. (Not that we havent been wearing the mens, mind just so we have two on our dressing table to mix and match.)
Much like the mens version, Brit Rhythm for Her has been strongly influenced by music and style. Christopher Bailey, Burberry Chief Creative Officer, comments: Irreverent and free-spirited, the Brit Rhythm woman combines powerful femininity with a rock and roll edge.' And we can think of no one better suited than our January cover girl.
The scent itself is light, refreshing and floral, thanks to the combination of English lavender with rosy pink peppercorn and creamy musk. Sexy yet unassuming, its set to be a new classic.
not being a brand to do anything by half measures is also launching a capsule fashion collection to represent the 'attitude of the fragrance' and the Suki campaign. Yes, you guessed it; the rock and roll theme features lots of tough leather and studded jackets.
Burberry Brit Rhythm for Her, £69, is available to buy from Tuesday, 28 January 2014.
Download the digital edition of ELLE now
Watch the campaign: