Get Naked again

Urban Decay Naked 3 launches December 16


By Sarah Royce-Greensill

Forget Monty Python tickets, or even Isabel Marant for H&M: the most anticipated launch of 2013 for serious beauty buffs is almost upon us. On December 16, Urban Decay’s Naked 3 palette goes on sale.


In the three years since Urban Decay launched the initial Naked range of twelve bronze-hued neutral shadows for eyes, the collection has gained a frenzied following. In fact, Naked became one of the best-selling palettes of all time. At its peak, sold-out Naked palettes were listed on eBay for as much as £100. A follow-up palette, the taupe-hued Naked 2, was released in 2011 to similar demand, selling out on websites like Sephora almost immediately.


So it’s no wonder that the latest installment has been causing a buzz online since an Urban Decay factory worker leaked details about it last month. The brand has even brought forward its release – originally planned for early next year – to meet the demand.


So what’s all the fuss about? Inspired by a photo of Urban Decay’s founder Sandy Lerner taken at sunset, the Naked 3 palette includes an array of rose gold shades which mimic that warm, flattering light. The twelve shades, each exclusive to the Naked 3 palette, range from the shimmering pink and rose Dust and Buzz to Darkside, a dark, smoky mauve, and Blackheart, a matte black with pink sparkle. There are also three completely matte shades for contouring, which will please those who criticized previous Naked palettes for being too heavy on the shimmer.

The palette comes complete with a double-ended ‘Good Karma’ blending brush and is encased in a rippled, rose gold tin, tapping into this year’s trend for all things pink. With warm tones flattering all skin tones and the ability to create a complete range of looks – from subtle daytime contouring to dark, smoky party eyes – we have a feeling that the triolgy’s latest might just be the greatest.

Naked 3 launches nationwide just in time for last-minute Christmas shopping on December 16. Londoners can get a special preview from December 12, when it launches exclusively in House of Fraser on Oxford Street. We predict a stampede…

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