First, we brought you the news that Giselle is the new global face of Pantene and now we can confirm that award-winning actress, Kirsten Dunst is LOreal Professionnels very first International Spokesperson.
Not one to shy away from hair transformations for her film roles, Kirstens experimented with a host of hair colours from deep copper to platinum blonde, making her the perfect match for the no.1 professional hair brand. We see LOreal Professionnel backstage at numerous fashion week shows every season, and it's the brand more than a few team members rely on when changing their hair colour.
Kirsten says of her new role, I feel very close to LOréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. LOréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.
Anne-Laure Lecerf, International Managing Director of LOréal Professionnel says, 'Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of LOréal Professionnel.'
We wonder who's next in line for a celebrity-brand pairing?