The Burberry Beauty Store is OPEN!

The latest (huge) news on the high street

We already love Burberry Beauty for the following reasons:

- Their Body Tender fragrance was our British Beauty Award winner for absolute best fragrance;

- The makeup range is perfectly niche but wearable but beautiful and we want it ALL;

- Makeup Artist ambassador Wendy Rowe is one of our favourite people to hang out with;

- They did the 'New Pretty' pastel trend to perfection;

- And finally: They have opened their first flagship beauty store in Covent Garden (to make the makeup not-so-niche anymore). Which is great news for us (we work a five minute stroll away), and better news for you - because to try it is to love it, and now you can!

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You can also use their beauty styling and fragrance discovery services but it's the virtual nail service that blows us away. A digital runway for your hands, so you can properly see and try before you buy.

Check back for our Instagram tour and editors' picks, and let us know what you think @ELLEBEAUTYTEAM.

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