The Bleach London Colour Challenge

Amy changes hair colour (a lot)

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By Amy Lawrenson

Everyone’s favourite salon for Crayola-colour hair, Bleach London, has a range of DIY products launching this month at Boots which means you can get the Bleach look even if you don’t live in the city.

There is a choice of 12 “Super Cool Colour” shades, £5 each (crazy affordable, right?) to choose from with cute names like Awkward Peach and Sea Punk that range from washed-out pastels to vivid brights.

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While Beauty Director Sophie was writing about the launch for the November issue (out tomorrow) she challenged me to try all the colours. Well, I’m not one to turn down a dare, let alone a hair-related one.

Sadly, a wedding (okay, not sadly that was a fun day!), multiple fashion weeks and a little fear (the bright shades look really bright) meant I only tested out four of the 12 shades. Here are the results…

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Washed Out Orange:

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Rosé:

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Blullini:

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Awkward Peach:

The colour was mega easy to use; you simply shampoo your hair then massage the colour in where you want it. I applied most shades to the mid-lengths and ends. The Rosé shade I used all over went a little patchy since I’m not a platinum blonde, but it was so subtle it kind of didn’t matter. Most colours disappeared after 3 washes meaning it’s low-commitment way to reinvent your look – perfect for weekends. I’m hooked.

As well as the colours there is a DIY Dip Dye Kit, Total Bleach and a White Toner to remove brassy tones from blonde, all £7 each. Haircare includes a Silver Shampoo and conditioner, £5 each, Everyday Dry Shampoo, £6, and a Washing Out Liquid, £5, to remove any, erm, mistakes.

Get on the waiting list for the at-home Bleach London range at Boots.com here...

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