Backstage at Vanessa Bruno, Eugene Soulieman for Wella let us in on an insider trick - before the days of Ocean Spritz he used a far more unconventional product to get the lived-in, beachy texture. Go on take a guess?... 'Vodka and beer' he told me.
I can oddly relate to this; back in my festival-goer days I had beer spilt over me in mass crowds - at first I looked like a drowned rat but once dried it gave me gritty, festival-chic texture. Not saying I'll ditch my staple spray anytime soon but good to know in an emergency.
Another, more everyday, tip Eugene gave was how to cut blow-dry time in half (a backstage necessity).