Benefit World Cup Pub

Called Gabbi's Head

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Benefit Cosmetics has opened its very own pub. The beauty brand has taken over (and redecorated) the upstairs floor of a watering hole on Drury Lane, Covent Garden. Called Gabbi's Head (named after its character Gabbi) the watering hole will be open for the duration of the World Cup (until 13 July) from 12pm - 12 am every single day. Why a beauty pub takeover? Well, it is the beautiful game after all, and Benefit know just how to make it more so.

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It functions just like your average pub serving food, drinks and showing all the matches with no need to book. But, now this is where it differs, Gabbi's Head will be selling Benefit products and offering free make-uppers - brow shaping and tinting will be available daily, with free spray tanning on Thursdays.

There will also be events happening in the pub every day - from karaoke and poker nights to comedy nights and a pub quiz. Oh, and on National Puppy Day (Monday 16 June) bring your four-legged friend with you for a bone treat.

Needless to say we'll be setting up camp at Gabbi's Head for the duration... see you there?

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