The countdown is on

Benefit opening new beauty haven next week

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By Joely Walker

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Have you not heard? Benefit’s new global flagship store on Carnaby street is BIG news on the beauty scene and yesterday, ELLE was privileged to be the very first non-Team Benefit visitor to get an exclusive sneak peek at the full-service beauty haven before it opens its doors next week.

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We were led around the two-floor boutique whilst builders were drilling and the Benefit girls were unloading boxes full to the brim of Benefit goodies (yes, we had to stop ourselves from hyperventilating).Never ones for doing things by halves (for which we love them), Benefit have truly thought of everything to make the boutique into a beautifying experience from the moment you step in the door.

Upstairs, their full range of Benefit make-up is on display, and you can have your make-up and lashes done. Downstairs is where the magic really happens: you can book in for a blow dry, spray tan, manicure, body wax and their legendary brow treatment whilst – wait for it – sipping on Champagne (they only serve the pink variety. Of course).

Benefit by numbers:

5 brow pods (stations)

1 lash station

2 body waxing rooms

1 spray tan room

1 nail bar

2 blow out stations

3 champagnes on offer (The most expensive is a bottle of Krug Rose for £245)16 girls on counter

1 Male model host at the concierge desk called Liam... Now, take a look around...Yes, a box FULL of Benefit make-up...

Benefit girls at work getting the space ready for the grand opening next week...

The blow dry bar...

Beauty team’s Joely and Amy donning Benefit-style builder’s hats

It's officially open to the public on the 12 September but – just between us – we hear that if you try your luck a day or two early, you might just be one of the first through the door.Check back on with us on Monday to see more pictures from the making of Benefit Carnaby Street Boutique...

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