When Calvin Klein launch a whole new fragrance, it's big news - for our nostalgic selves who loved ckOne first before all others, for our sophisticated selves who choose Eternal elegance, and our eclectic selves who really like all of them so can't wait for the next one.
Next up is the aptly named Reveal - and today, we got a first look at what we can expect from it.
We can't tell you what it smells like yet (we haven't sniffed it), but we can tell you that campaign stars Doutzen Kroes and Charlie Hunnam get slightly, well, revealing in the visual campaign, shot by Mert Alas and Marcus Piggot.
What do you think? Let us know @ELLEBEAUTYTEAM.