BeautyMART launches in Topshop today

Get excited. Get very excited

As if we don’t love Topshop unfathomable amounts already, they go and give us even more reason to visit their flagship Oxford Circus store with the launch of BeautyMART.

If you’re not familiar with BeautyMART, it’s a selection of the best cult beauty buys from around the globe plus some exciting niche brands, all edited by former beauty director Anna-Marie Solowij and Ruby & Millie’s Millie Kendall.

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Previously only available in Harvey Nichols and at their pop-up in Box Park Shoreditch, BeautyMART’s new residency in Topshop makes the brand more accessible. (Not to mention a stone’s throw away from our office. Smug? Us?)

The selection of products – which includes Elizabeth Arden’s iconic 8 Hour Cream, backstage favourite (and very difficult to get hold of until now) Embryolisse cream, and ELLE Beauty Team favourite, James Read fake tan – will sit alongside Topshop’s existing make-up range.

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Says Solowij about the partnership: ‘Topshop is the high street's leading fashion retailer and we are thrilled that BeautyMART has been chosen as its new BBF (beauty best friend)! Our customers are fashion focused and beauty obsessed so they'll be excited to be able to find all their favorite things under one iconic roof.' Hear hear!

Not visiting Oxford Street any time soon? No worries – head to the BeautyMART website here...

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