The new hair colour for autumn - blackened brown

Will you go to the dark side?


By Amy Lawrenson

A quick flick through the first pages of September ELLE and you'll see that the mood for autumn in the major advertising campaigns is certainly darker than it has been for a few seasons. The designs yes, but also the hair. Model after model has been shot with glossy, raven hair. At first glance the hair looks black, but in reality it’s a more wearable blackened brown, ‘a colour on the edge of black - this is what makes it so wearable’ says hairstylist Adam Reed.


In most cases the hair is oil-slicked (Miu Miu, Blumarine, Prada, Gucci and Dior) and in some romantic (Dolce & Gabbana, Emporio Armani and Alberta Ferretti). While at Louis Vuitton they marched to the beat of their own drum with a set of identikit wigs that were first spied at the show in Paris (see Kate Moss pictured).


Big name models, whose money is made through their looks, have dyed their hair for the work.

Guido cut and coloured Edie Campbell’s hair before the AW13 shows at the start of the year and since then a slew of models have followed suit.


Candice Swanepoel, all but unrecognisable in the picture below, abandoned her blonde mane (just perfect for Victoria’s Secret shows) in favour of a slick blackened brown hairstyle in the new Blumarine ad campaign. While Abbey Lee Kershaw flaunts a similarly striking style in the Gucci campaign.

Tempted to take a leap to the dark side? Reed suggests avoiding black. Blackened Brown ‘maintains a beautiful dimension in tone. Most people can carry the darker shades, just not the harshness that black can cause, keeping closer to darker brown is the way forward’.

But he warns, ‘you may have to wear extra make up to balance your skin tone.

Make sure that you are using colour saving shampoos to keep the colour locked, treatments once a week will add longevity and oils will help to lock down the cuticle’.

Try Percy and Reed Brilliantly Beautiful Superglossing Mask, £18

Tweet us @ELLEBEAUTYTEAM and let us know if you will be trying this new shade..

Take a look at the ELLE Beauty Shop to see all our favourite products

Read Next: