It is expected that Lancôme will announce Lily Collins as its latest ambassador today, according to WWD.
Collins, the actress daughter of singer Phil Collins, will join Hollywood heavyweights Penelope Cruz and Julia Roberts (with whom Collins shared the screen in last years film, Mirror Mirror).
What is unclear at this stage is whether Collins will be taking over from The Bling Ring actress Emma Watson? Collins is set to front the cosmetics brands spring 2014 collection, French Ballerine.
Lily Collins has already shared the fact that she uses Lancômes Hypnose Star Mascara, wearing it at the shows during Paris Fashion Week.
Updated 10:55am, October 1:
It's been confirmed that Lily Collins will be joining Emma Watson and co. as a Lancôme Ambassador as the face of the spring collection out January 2014.
Collins said of her new role, 'It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance.
'I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true.'
Lancôme International general manager Françoise Lehmann said, 'With her charm, grace, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme, We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme.'