Backstage regular, co-owner of Percy & Reed products and salons and one of team ELLE’s go-to stylists, Adam Reed has been named a GHD Brand Ambassador.

Joining the ranks of hair legend and GHD Global Creative Director Sam McKnight and session stylists Kenna and Zoe Irwin, he’s among the best in the business – right where he should be.

We’re not the only ones excited for the news: GHD’s CEO, Sebastian Lazell said, ‘Adam is one of hairdressing’s most exciting, talented, loved and admired stylists so we’re absolutely delighted that he’s going to be working with us… His enormous enthusiasm for all things hair is matched by his brilliant creativity and we can’t wait to start working with him on some very exciting projects coming up in 2014.’

Watch this space.

Adam Reed’s step-by-step video for easy chic hair