By Fiona McKim
We love how much sense this beauty/festival pairing makes. No, not because of their matching names - although it doesnt hurt but because Smashbox (hailing from Los Angeles) will be dropping a pop-up right in the middle of East Londons Lovebox festival. Cider in a field and cosmetics in a pop-up? Thats our kinda day out.
So if youve got your tickets and youre heading to Victoria Park this weekend, aside from looking out for Team ELLE (well be the ones pulling disco moves at Goldfrapp its back, okay?) you can also pay a visit to the Cosmetics Hub, where the Smashbox crew will be offering festival makeovers along with hair styling by Bumble and Bumble, followed by a full-on professional photoshoot.
Youll even get digital copies of your best Cara D impression to take away or you can tag heck out of on Facebook direct from the hub. And if theres no time to stop between acts, look out for Smashboxs travelling photo booths and vending machines selling travel sized versions of their best products theyve thought of everything.