When Smashbox met Lovebox

Makeovers, photoshoots and more this weekend

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By Fiona McKim

We love how much sense this beauty/festival pairing makes. No, not because of their matching names - although it doesn’t hurt – but because Smashbox (hailing from Los Angeles) will be dropping a pop-up right in the middle of East London’s Lovebox festival. Cider in a field and cosmetics in a pop-up? That’s our kinda day out.

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So if you’ve got your tickets and you’re heading to Victoria Park this weekend, aside from looking out for Team ELLE (we’ll be the ones pulling disco moves at Goldfrapp – it’s back, okay?) you can also pay a visit to the Cosmetics Hub, where the Smashbox crew will be offering festival makeovers along with hair styling by Bumble and Bumble, followed by a full-on professional photoshoot.

You’ll even get digital copies of your best Cara D impression to take away or you can tag heck out of on Facebook direct from the hub. And if there’s no time to stop between acts, look out for Smashbox’s travelling photo booths and vending machines selling travel sized versions of their best products – they’ve thought of everything.

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