Rita Ora for Rimmel London

The latest London icon to collaborate with Rimmel London is...

She's done the singing thing, she's walked the runway for DKNY, hung out with Cara a bit more, and now its beauty getting the Rita treatment. Could this be the coolest collaboration of 2014? So far we know Rimmel London will create an exclusive and limited edition capsule collection with Rita. Makes sense right? She has her unique sense of style, we're forever fawning over her bold makeup choices on the ELLE beauty desk, so we for one cannot wait to see what hits our desks in February next year.


The lady herself says,

“I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with makeup and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!”

Excited much? Let us know what you think. Tweet @ELLEBEAUTYTEAM

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