Poppy Delevingne lands major campaign

The Brit beauty partners with Jo Malone

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Poppy Delevingne (you may know her sister?) is the new face of fragrance house Jo Malone, with the British socialite perfectly embodying the brands quirkiness, style and sophistication. The inaugural Jo Malone London Girl said of the announcement "I've been wearing Red Roses since I was 22, Jo Malone London is woven into the fabric of my life and I couldn't be happier to be working with a brand I love so much." Noting that she scented her wedding with Jo Malone Orange Blossom and that her husband wears Jo Malone Amber & Lavender, it's clear that Poppy has been a fan of the fragrance house long before signing on.

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"Poppy's personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does," said Jo Malone General Manager, Jean-Guillaume Trottie, adding "As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment."

With a career spanning modelling, designing, Chanel ambassador and soon-to-be actress, Poppy will expand her influence by curating and hosting a series of special events for Jo Malone to expand the brand globally. This is the first international beauty contract for the model, but undoubtedly not the last if the Delevingne name is anything to go by.

Photo from Jo Malone

From the editors ELLE Australia

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