Burberry launches Brit Rhythm fragrance

Suki Waterhouse fronts campaign

Bradley Cooper's model girlfriend has snagged herself the role as the face of Burberry's new men's fragrance Brit Rhythm, launching today. The fragrance campaign also stars British musician George Barnett of These New Puritans (he's also ELLE cover star Pixie Geldof's boyfriend).

Through burberry.com and on the fashion house's Facebook page you can sign-up for Brit Rhythm scented temporary 'tattoos'. Everyone who signs-up for a tattoo will be entered into a prize draw to win an Access-all-Areas pass to one of three gigs during October being held in London, New York and Singapore. Via Instagram photographers personally chosen by Chief Creative Officer Christopher Bailey will be capturing iconic images from the gigs with the hashtag #THISISBRIT.

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The fragrance is heady with notes of black leather, patchouli, incense and tonka bean. Bailey says of the scent, "Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd."

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