Yesterday, the singer (we can still call her that, right?) announced the imminent arrival of a new perfume - the catchily named RiRi - via Instagram.
And the campaign aesthetic is a serious departure from the Rihanna we know and love...
...We mean. Pearls? Has she been watching Madonna's Material Girl music video on repeat?
Word is still out on what the fragrance actually smells like, but given the visual, we're betting on something sweet.
Ri, of course, is no stranger to knocking out a hit scent: her portfolio includes Rogue Love, Rogue Man, Rogue, 777 Nude by Rihanna Diamonds, Nude, Rebelle and Reb'l Fleur.