More fashion brands are taking the path into beauty than ever before and now there's another name to add, as Jason Wu announces a collaboration with Lancôme.
The exciting new collection will be a Nordstrom exclusive and runs to 15 pieces, including three eye-shadows, a dark navy mascara and multiple red lipsticks and nail polishes (but of course).
Were expecting a mix of the classically feminine designs that Wu is known for mixed with the elegant, sleek products that we can always rely on from Lancôme, along with plenty of dressing table pieces that every girl needs.
Launching in September during New York Fashion week, the collection is sure to be a real sell-out, with industry sources estimating the first collection could do $1 million at retail in just two months.
Comments Wu: I dont know to do it any other way. I dont think I could be quiet or sit still for a minute. These projects keep me energized and one influences the next to the next its this creative process that makes my job really fun. Ive always thought that my abilities as a designer go further than clothes.
Officially, the offering will be limited edition; however, it is likely that there could be additional ones. With Wu suggesting that hes already created a follow-up for next year, we're keeping our fingers crossed.
Cant wait to get your hands on the new Jason Wu beauty? Tweet us your thoughts on the collaboration @ELLEBEAUTYTEAM.
