Babyliss Curling Innovation

Joely Walker finds her perfect curling match...


Now, I’ll admit that as a beauty fanatic I get excited over anything from a coral nail shade to a summery new scent (it’s part of the job description) but it’s not very often that a beauty product leaves me awestruck after only 8 seconds. So much so that I bound back from the launch and am unable to think of much else for the rest of the afternoon (luckily in beauty this is allowed and encouraged). My avid enthusiasm even prompted my boss Sophie to ask, ‘what’s so special about it?’.


This is why. An automatic hair curler that created the perfect result everytime.


It doesn't look like anything in our electricals experience, but it's an all encompassing masterclass in the future of hair styling. i.e very easy, very fast.

Struggling to envisage it? Watch this video that’s been stirring up a storm on our Twitter and Vine account...

@ELLEBEAUTYTEAM The future of curling from @ demo'd by @. 1 word: Wow...

Babyliss Pro Perfect Curl, £169, available in store and online at Sally.

Tweet us your thoughts @ELLEBEAUTYTEAM

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