Lisa Eldridge's first book, Face Paint: The Story of Makeup, guides us through the history of cosmetics, from their uses in the ancient world to the modern day. To celebrate its launch, the make-up artist and YouTube star takes us through 5000 years of make-up history.
From the Egyptian cat-eye to Venetian rouge, there's nothing Eldridge can't perfect. Best of all, her narrative focuses on make-up's impact on female empowerment through history. Did you know that Elizabethan writers connected make-up to sin, so popularised an ethereal look instead? Or that silent films and female emancipation in the 1920s led to the rise of the smoky eye? This is so much more than Halloween costume inspiration.
Check out the full video here:
Words: Radhika Seth