The September issue is jam-packed with all-new a/w13 trends, plus expert edits of the new season pieces you'll want to own. But thats not the only thing thats new.
For the first time were bringing the magazine to life using Augmented Reality. Augmented A-what-y? you may ask.
Well, Augmented Reality enables you to hover your mobile over the pages in the magazine to open extra features straight to your smart phone. You can unlock content including EXCLUSIVE beauty videos (which wont be online for weeks!), watch Lisa Eldridges latest tutorial and get links to the new season catwalk shows.
Heres how to unlock your ELLE issue
First, download the free Layar app.
Open the app.
Next, flick through ELLE wherever you see a Layar or play symbol in the magazine, hold your phone over the page and scan it.
You can bring the web page (pg 40) to life so you can get to the online content direct via your phone, including our behind-the-cover Katy Perry video.
See the Chanel page with the whole world on it? You can scan the page and see every look from that show while youre on-the-go.
Unlock Lisa Eldridges Guide to Punk Eyes tutorial (pictured - pg 159).
Get to The New Mood beauty trend report (pg 306) and you can open exclusive videos that you can only see if you buy the magazine. Hairstylist Adam Reed and Sharon Dowsett show you how to recreate the key beauty looks for the new season.
And thats not all you could also win a beauty goody bag, worth £200. All you need to do is head to pg 314 and find the hidden beauty video using your Layar app. Tweet @ELLEUK using #ELLEsept and the name of the video for your chance to win.
Youll also be able to like us on Facebook, follow us on Twitter and let ELLE Editor-in-Chief Lorraine Candy know (via her Eds Letter on pg 91) exactly what you think of the new issue of ELLE and AR