Trial A Trend: No Mascara

We continue our pursuit of the latest beauty trends to try out


By Sophie Beresiner


Somehow this trend just keeps prevailing. We saw it last year, we saw it last season, and yes, we've seen it a LOT at the recent AW shows. Paul Smith teamed it with fluro red lips, Missoni with heavily underlined eyes, and Chloe, Balmain and Marant with, well, not much else. Perhaps the trickiest of trends to pull off, is the No Mascara look more mistake than makeup?


This morning I completed the rest of my makeup before I fully made my mind up. Fresh out of the shower I don't mind the sparkling skin, damp hair, makeup free eye look - but thats because my lashes are generally spidered together by water, so they look deceptively glossy and resplendent anyway. It was at this point that I decided I'd brave the trend today. Later, dressed, made up, hair done, and I'm not so sure. I think I look tired, my husband thinks I look tired, I'm sure my team will tell me to go home and have a sick day. But before they get the chance I go for breakfast with a PR. She comments on how nice my hair looks. Battle no. 1 to me.

Later in the office and I still haven't had any bad feedback, but I'm pretty sure thats because there's no one else on my desk yet. It only took our What ELLE Wears photographer to ask to take my picture before the Sisley So Intense black lacquer was being applied (this stuff is amazing btw). That's it, no bravery prevailed, I was back on the wagon before I could even consider if my outfit was up to scratch.

This is a difficult one. I like the laziness, I love the look on the catwalk, in my shoots, particularly teamed with a bleached eyebrow and a dusty taupe smoke, and on my own editor who has mastered power dressing to the point of No Mascara Necessary. I just don't love it on me. It completely deletes all my other makeup efforts so my dewy blush, careful contouring and brow sculpting are moot. Mascara just does all the defining and finishing jobs its supposed to. This trend may stand the test of seasonal change, but mascara sales tell a different story. I'm sticking with my initial stance, this trend does not translate.

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