Rita Ora's Japanese Cloth Face Mask

Your new pre-party must

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By Amy Lawrenson

When it comes to beauty my friends look to me for tips and advice. They also find it quite bizarre when I champion some beauty products, for example the BB cream with snail secretion extract was one that didn't er, stick with my nearest and dearest. And recently cloth masks caused quite a kerfuffle when I emerged from the bathroom at a recent hen do wearing a Dr Bragi one. So much so, my friends (if I can now call them that...) took pictures of me and posted them on Facebook! But I've now been vindicated - as last night Rita Ora posted a picture of herself wearing a cloth mask on her instagram account saying 'Night night Tokyo #facemelt'. She's currently touring Japan and cloth masks are big in Asia, and while they're not new to the UK they are definitely the cream mask's lesser known cousin.

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Big brands like Decleor, Creme de la Mer and Shiseido all have cloth masks in their offerings. I'm in two minds - they are a little fiddly and I'm a bit obsessive about covering every inch of my face with product when I'm wearing a mask and these cloths are not exactly one size fits all. And forget about wearing your mask and pottering about it will just slide off - you need to be horizontal.

On the up side, you need to be horizontal, which means you have to relax while wearing one. I wear them in the bath usually. Plus the effect on my complexion after wearing the Dr Bragi Marine Enzyme Intensive Treatment Mask, £10, is miraculous. It's a great pre-party skin booster, it minimises the appearance of pores, evens skin tone and brightens, all in less than 10 minutes.

Demi Moore is also a fan of the cloth mask. Her brand of choice? SKII.

And if you want a laugh, here's me...

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