Rihanna goes Rogue

Have you seen her fragrance ad?

Yet more shades of grey abound in the world of Rihanna. Having dyed her hair what the ELLE beauty team have officially dubbed 'Ombre Grey', our girl RiRi has done the double when it comes to social media storms this week with a sneak-peek release of her yet-to-launch fragrance, Rogue.

In her Instagram preview of the ad, a naked-but-for-pants-and-heels Rihanna – in black and white – reclines against a wall with her legs propped on the oversized, full-colour perfume bottle.


‘#ROGUE #byRihanna campaign image!! For the ladies! Men’s coming soon…’ ran the caption.

The ads, which were shot by Mario Sorrenti, will be released in September, to tie-in with the fragrance launch.

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Behind the cover: Rihanna

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