Billed as 'The USA's Hottest new beauty brand' (of course), the Kardashians are still going in their bid to take over the world. Seriously. Kardashian Beauty has now hit the UK. There are several things we love about this dalliance;
1. It is called Khroma (with a K, just for Kardashian kicks)
2. There are products that do things you didn't know you needed - until you watched Keeping Up With The Kardashians and your eyes were opened that is. Things such as an Airbrush Leg Spray, an Intimate Spotlight Illuminator and a K24 Prime Foundation Prepping Prime Mask - try saying that after a few too many Kocktails
3. There are such descriptive and K-clan appropriate names, such as The Quickie Mascara, Joystick Lip Lacquer and Eye Fidelity Waterproof Mascara (so that your eyelids can stay faithful).
Kardashians, we love you, we love your makeup. We're piling it all on at once in your honour and we'll deal with the fall out later...