Following on from their collaboration with Gwen Stefani, Urban Decay has announced Orange Is The New Black actress, Ruby Rose, as the brand's newest spokesperson and we couldn't think of anyone better to take the torch.
Urban Decay recently posted on their Instagram expressing Ruby's feelings towards her latest campaign.
“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.”
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The 29-year-old actress/DJ/model is a living definition of the brand's "beauty with an edge" ethos. Ruby is not only known for her striking beauty, but her constantly relatable and outspoken opinions towards LGBTQ rights. She's a true badass by nature and we can't wait to see the collection.