The Making Of An Alexander McQueen Wonderland

We want to live in it

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Famed set designer Shona Heath brought the Alexander McQueen perfume to life in the windows of the McQueen flagship store on Bond St, as well as the Harrods department store. How?

Shona says “When meeting designer Sarah Burton, I realised how inspired she was by the artisan, couture-like process of designing both the scent and the bottle - which I tried to capture in the design of the window. I felt that the spirit of the fragrance, as revealed in the campaign images by Paolo Roversi, was of a girl who is at one with nature; raw and ethereal, deeply earthy, a bit dark in a sensual way.”

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Focusing on the three main flowers that make up the fragrance; Sambac Jasmine, Tuberose and Ylang Ylang, the windows also feature the black and gold feathered bottle. Watch in woderment the making of the windows and see how it all came together. 

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