The new face of Max Factor

It's our girl, Charli XCX

There is a new Max Factor face on the block - and we were already championing her at our very first ELLE Sessions. Yes: it's Charli XCX.

When Charli XCX kicked off our first gig, we knew she had a bright future, with 2.5 million YouTube views and more than 630,000 plays on SoundCloud to her name already.

Apparently, we weren’t the only ones to notice her unique style, and one of our other loves, Max Factor, has made the singer the face of its new WILD Collection.

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Launching today and featuring new products including, Mega Volume Mascara, Shadow Pencils and Shadow Pots, it’s a collection inspiring experimentation – so Charli fits the bill.

What do you think of the partnership? Tweet us @ELLEBEAUTYTEAM.

The Wild Collection is available from Boots and , from £4.99.

Meet our newest sessions star, Valerie June

See our Charli XCX tour diary

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