Butter London nails to launch make-up

Expanding to include colour cosmetics

British brand Butter London is taking over the US. It launched over the pond in 2010 and is so popular the brand is now launching colour cosmetics over in Ulta stores this August. The US will get to try the cosmetics before we do with the UK launch slated to be early 2014.

The range will be called Butter London Bespoke Colour Cosmetics and is set to include a vivid selection of colorful mascaras, eye pencils and cream eye shadows, bright cream blushes, buildable tinted lip balms and nail lacquers. The slogan for the collection will be ‘Rock Your Colour’ and all products will be $20 or less, a price tag that allows for experimentation.

Advertisement - Continue Reading Below

'Women have embraced wearing crazy colours on their nails,' said Leslie Freytag, president and chief executive officer of the company. The next trend is moving that colour onto the face.

'The nail category, as hot as it is, represents only one percent of the prestige makeup business,' adds Freytag.

This isn’t the first time the company has dabbled with make-up last spring Butter London launched Lippy Liquid Lipstick, a hybrid lipstick/lip gloss, which was a success paving the way for a full make-up offering.

'The shades you’ll see in this collection are true to the brand in that they’re vibrant, unexpected and on trend, while our formulas are versatile, buildable, long-lasting and, of course, free of parabens and phthalates,' said Katie Hughes, the brand global color ambassador.

15 Hacks That Will Defrizz Your Hair Fast
Gone are the days of looking like you put your finger in a socket.
Why 'Baking' Your Makeup Is the Smartest Thing You Could Be Doing to Your Face
It's the way to look flawless without even trying.
new mirrored nail varnish trend which uses a Sharpie pen
Forget Mirrored Nails: It's All About Mirror Sharpie Nails Now
​And they look like galaxies
36 Astrology Tattoos That Are Out of This World
It's a sign
Advertisement - Continue Reading Below