It’s here: 1D’s first scent

Our Moment to launch 25 August

One Direction have finally unveiled their debut fragrance – and boy, is that tulle-topped bottle a talking point in the ELLE office today.

Entitled Our Moment, the debut scent of irresistible five-piece Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson has got ‘hit’ written all over it.

In the absence of the technology required to be able to give you a sniff, you’ll have to use your imagination: it features pink grapefruit, wild berries, redcurrants, jasmine petals, fresh freesia, frangipani, creamy musk, sheer woods and white patchouli, making it as sweet as the boys themselves.


Harry and co, who’ve been tweeting up a storm around Our Moment in the past few weeks, were in London last night to present it to press.

‘It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance,’ said Harry.

Added Liam: ‘We love the idea behind a fragrance as you mix individual scents to create something so much better!’

Don’t get too excited, though – fans still have to wait until 25 August till they can get their hands on it. It’s launching exclusively on that date at Harrods, before being rolled out nationwide.

Will you be adding Our Moment to your fragrance collection? Tweet us your thoughts @ELLEUK

Beauty latest

Read Next: