Take a ride with Birchbox

Free London cabs with Birchbox


By Joely Walker

The beauty and lifestyle brand Birchbox has finally hit the UK after an impressive success story across the pond with our American neighbours. And in true Brit style they’ve launched a fleet of London cabbies (pink, of course) to take you on a beauty journey throughout London Fashion Week.


We had a sneak preview of what they had to offer at the Style Awards last night. Here’s the lowdown:


Hail down one of the cabs driving around central London on the 16th and 17th of February and get a free journey anywhere central and a free goodie box with beauty products. Still want more? Well tweet with the hash tag #arriveinstyle to be in for a chance to win a years’ worth of Birchbox treats. In desperate need for a quick glam-up? Use the same #arriveinstyle and get a make-up artist to come to you. Guilt-free indulgence at its best.

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